Website design shouldn’t elicit this reaction.
The website for a James Bond museum in Sweden
There is probably not one of us reading this who has not lost themselves in time and space as they surf the web. So much engaging content, so many interesting lines of enquiry – and so much rubbish too.
As the (revised) saying goes:
Give a person a fish and you feed them for a day; teach that person to use the internet and they won’t bother you for weeks.
Even though the World Wide Web has come a long way since it was first developed more than 20 years ago, we often come across the “try-too-hard website” where designers mistakenly think that people visit the site for the “experience”. They do not. They come for information. Anything that slows them down in getting that information is just annoying.
Annoying your visitors can hardly be good for business, yet websites that do this are not uncommon – as shown in the latest annual list of 25 worst websites.
Even worse is the website for a James Bond museum in Sweden, picked up by another web critic.
Despite a growing number of people accessing the web through their smartphones, there are still many websites that have so much busy content, Flash animations and slow-loading graphics that even a desktop computer would have trouble showing them.