Besides ‘license to kill’ James Bond has his disarming fragrance starting from 2012. Eon Productions, in charge of all James Bond movies and Procter & Gamble Co. are launching a new, aromatic-fougere fragrance that brings us back to the 60es. The new fragrance James Bond 007also celebrates 50 years of James Bond film franchise and announces 23rd Bond movie ”Skyfall” expected in cinemas in November 2012!
James Bond 007, masculine fragrance of the famous hero will be in sale next month, exclusively at Harrods. Its retro, aromatic-fougere composition is created of notes of fresh apples, cardamom, sandalwood, vetiver, lavender, coumarin and moss. This accentuated combination of aroma of ferns and moss gives a unique seal to the new men’s edition. James Bond 007 was created in cooperation of Eon Productions and perfumers of the house of Givaudan!
The bottle is dark green and robust, created of glass, has coarse mesh structure that resembles on car series James Bond. Silver ring-shaped stopper was inspired by a number of British spy gadgets and the engraved logo 007 is emphasized with a smooth satin ribbon that decorates the center of the bottle. The fragrance is available as 30, 50, 75 and 125ml EDT.
The fragrance does not represent any of the actors chosen for the role of the popular agent, but is constructed more like a conceptual presentation of Bond’s world. Advertising campaign was designed by Greg Williams who created the campaigns for the five previous Bond films. The campaign will announce the new movie Skyfall to all media starting this autumn