Bombardier Recreational Products: Bombardier Ski-Doo Snowmobile Featured in New James Bond Film, Die Another Day.
Business & Enertainment Editors
MONTREAL–(BUSINESS WIRE)–Nov. 4, 2002
Bombardier (TSX:BBD.A.TO) (TSX:BBD.B.TO) Ski-Doo(R) MX Z(R)-REV(TM) snowmobile will be featured in MGM Pictures and EON Productions Die Another Day(1), the latest episode of the widely popular James Bond(1) movie series, produced by Michael G. Wilson and Barbara Broccoli.
”MGM’s choice definitely speaks to Bombardier’s ability to produce the most technologically innovative and advanced vehicles on the market, characterized by a highly sophisticated design,” said Mr. Michel Baril, President and Chief Operating Officer of Bombardier Recreational Products. ”We are excited to showcase our leading-edge Ski-Doo snowmobile in this latest chapter of the Bond series,” added Mr. Baril.
”When it became clear that we needed an exciting vehicle to be featured in an Iceland storyline, we researched the snowmobile market and looked to Bombardier to share its expertise and supply a sophisticated snowmobile with a high-tech edge. The Bombardier Ski-Doo MX Z-REV snowmobile fit the bill perfectly,” stated Mr. Keith Snelgrove, Senior Vice President Global Business Strategy of EON Productions (Bond Marketing Inc.).
Bombardier supplied 14 snowmobiles as well as top-of-the-line Ski-Doo clothing gear for the film.
The cornerstone of the Bombardier-007(1) partnership is the limited edition Ski-Doo MX Z-REV 007 snowmobile. Bombardier designers kept special agent James Bond in mind when developing the look of this special edition model – a black and silver body accented with red and chrome. Much like the clever gadgets that master engineer Q and his team of experts have crafted for the world’s favorite spy for more than 40 years, the Bombardier MX Z-REV 007 snowmobile features all the latest technological innovations.
One thousand of Bombardier’s special edition Ski-Doo MX Z-REV 007 snowmobiles will be available for sale to customers in Canada, the United States and Scandinavia.
Bombardier (TSX:BBD.A.TO) (TSX:BBD.B.TO) Ski-Doo(R) MX Z(R)-REV(TM) snowmobile will be featured in MGM Pictures and EON Productions Die Another Day(1), the latest episode of the widely popular James Bond(1) movie series, produced by Michael G. Wilson and Barbara Broccoli.
”MGM’s choice definitely speaks to Bombardier’s ability to produce the most technologically innovative and advanced vehicles on the market, characterized by a highly sophisticated design,” said Mr. Michel Baril, President and Chief Operating Officer of Bombardier Recreational Products. ”We are excited to showcase our leading-edge Ski-Doo snowmobile in this latest chapter of the Bond series,” added Mr. Baril.
”When it became clear that we needed an exciting vehicle to be featured in an Iceland storyline, we researched the snowmobile market and looked to Bombardier to share its expertise and supply a sophisticated snowmobile with a high-tech edge. The Bombardier Ski-Doo MX Z-REV snowmobile fit the bill perfectly,” stated Mr. Keith Snelgrove, Senior Vice President Global Business Strategy of EON Productions (Bond Marketing Inc.).
Bombardier supplied 14 snowmobiles as well as top-of-the-line Ski-Doo clothing gear for the film.
The cornerstone of the Bombardier-007(1) partnership is the limited edition Ski-Doo MX Z-REV 007 snowmobile. Bombardier designers kept special agent James Bond in mind when developing the look of this special edition model – a black and silver body accented with red and chrome. Much like the clever gadgets that master engineer Q and his team of experts have crafted for the world’s favorite spy for more than 40 years, the Bombardier MX Z-REV 007 snowmobile features all the latest technological innovations.
One thousand of Bombardier’s special edition Ski-Doo MX Z-REV 007 snowmobiles will be available for sale to customers in Canada, the United States and Scandinavia.